in Black and White | SEO Secrets & Insider Tricks

Encourage Repeat Visits

In an ideal world once we have attracted visitors to our Website in the first place they will keep returning again and again, therefore increasing our overall traffic day after day and year after year. However, unless we offer a compelling reason for our visitors to return they simply will not bother.

So a good high traffic Website will have some element that is constantly being updated and providing some new stimulation to entertain, inform or amuse. In conclusion; make sure your site is updated regularly!

Build a Community
A great and easy way to keep your site updated and provide the all-important compelling reason for repeat visits is to embrace the concept of user generated content. In its simplest form this could be achieved by allowing people to leave comments on a blog.

A more advanced concept in user generated content is the “Wiki” probably the most famous of which is “wikipedia”. The Wiki is a platform which allows users to add and edit content, including text, images and hyperlinks. With the right subject matter it can be a very compelling idea and attract some very knowledgeable contributors.

For the true community spirit nothing beats an on-line forum, where members can ask questions, offer answers and contribute to discussions. A successful forum will have members coming back day after day to check out, and contribute to, the ever growing Website content. However, care needs to be taken to ensure that the forum is not abused by people leaving inappropriate or 'spam' messages, for this reason larger forums employ 'moderators' to police the discussions taking place.

If you want to add a Wiki or a forum to your own site there are many configurable scripts available for download, and it is usually a fairly simple procedure to install one of them onto your Web server.

More information:

Wiki (Wikipedia Definition), Found at: http://en.wikipedia.org/wiki/Wiki

Internet Forum (Wikipedia), Found at: http://en.wikipedia.org/wiki/Discussion_forum