in Black and White | SEO Secrets & Insider Tricks

Keywords - What are they?

There is much angst associated with keywords and with good reason, because choosing and using the right keywords can make or break a Website – so it might be a good idea to start by getting it straight in our minds just what keywords are...

In a nutshell; keywords are the words and phrases that people use to search for information on the Web. They could be a single word such as “apple” or two or more words combined such as “red apple” or “buy red apple online” (also referred to as 'keyword phrases').

Now that we understand just what keywords are, let's have a look at how to use them to our advantage...

---