in Black and White | SEO Secrets & Insider Tricks

Secrets and Lies

There are many experts abound in on-line forums and elsewhere claiming to know many of the 'secrets' about SEO and getting traffic to a Website. Some are valued professionals and can command a very healthy salary for helping to establish and maintain a commercial site's position on the search engine results pages. Others are charlatans who will charge a lot of money for little worthwhile contribution to the success of a site.

If you find yourself in the position of needing to hire the services of a SEO professional, remember that the proof is in the pudding as they say; so ask for examples of previous work before committing yourself, and check with other Website owners, if you can, to make sure the SEO professionals really are who they say they are and will deliver what they say they will. Be very wary of somebody who claims they will get your site a top spot in the SERPS within a week or two – in reality the process of properly optimising a site and improving its rankings will take a lot longer; typically around six months according to most experts. But there are many variables and no hard and fast time period can be applied.

Never contract a SEO company that introduce their services via unsolicited email!

As you have learned from this website there is much that can be achieved without the help of a professional SEO company and indeed you may not have the financial resources to contract such experts. But even if you do intend to leave the work to a professional it is still of great benefit to have a basic understanding of what the process involves so that the validity of work carried out can be gauged.

More information:

Google Webmaster Help Center – What's an SEO? Found at: http://www.google.com/support/webmasters/bin/answer.py?answer=35291&ctx=sibling