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Viral Marketing

A Viral Marketing campaign can be considered an extension of the traditional 'word of mouth' and a successful campaign could advertise your Website to literally millions of potential visitors. We've all received those email jokes (sometimes more than once) that seem to go around and around as people arbitrarily forward them to everybody in their email contacts list, and it is this forwarding from peer to peer that is at the route of viral marketing.

The phenomenon of on-line video as seen on YouTube and Google Video is especially powerful and has already created pop stars and media personalities. So creating a suitable video promotion, uploading it to one or more of the popular video sites (Hint: have a look at Video Upload Pro) and then bookmarking it at one or more of the social bookmarking sites could very quickly shoot your Website from obscurity to media darling.

One of the easiest ways to create a promotional video is to first of all create a Powerpoint presentation and then convert it to a suitable video format. There are many converters available on-line including some great free programs.

Useful Tools:

Google Video UK, Found at: http://video.google.co.uk/ [accessed 10 November 2007]

YouTube, Found at: http://www.youtube.com/

Best Free PPT to MPEG Downloads, Found at: http://www.freedownloadmanager.org/downloads/ppt_to_mpeg_software/

Video Upload Pro, Found at: www.videouploadpro.com